University of Washington Football

Director Social Media 2024-Current

Managed all football social media accounts, ensuring consistent branding and messaging
Developed and executed a comprehensive annual social media content plan and calendar
Analyzed social media metrics to measure campaign success and refine strategies for audience engagement and growth
Helped brand the football program on social media by maintaining an engaging voice that showcased the team’s culture, values, vision, and brand of Head Coach
Successfully grew the football team’s TikTok account from 53,000 to 80,000 followers in just five months
Stayed up to date on social media trends and pop culture by creating relevant videos for audience
Captured high-quality photos during practices, games, and other team events

Managed team's social media accounts including Twitter, Instagram, and TikTok
Create original content on and for athletes and coaches
Live in-game tweeting during all games
Edited, Filmed, and Produced a 7-episode docuseries on team
Gained an average of 1.3 Million Monthly Twitter Impressions during basketball season (2021-22)
Grew team social media accounts to most followers of any public HS Team in the US (30K Instagram, 8.9K Twitter & 11.4K Tiktok)
Help athletes and coaches grow their individual brands and voices on social media

Helped provide a digital and social presence at various Big 12 Championships
Filmed, edited and produced original series for "Around The Rim" for social media platforms during basketball season
Contributed to conference social media strategies
Created original content on conference student-athletes